Personal Branding Sebagai Quality Control Crude Palm Oil (CPO) Pada Agroindustri Kelapa Sawit

Abstract

The palm oil industry is a vital agro-industrial sector in the Indonesian economy. Crude Palm Oil (CPO) product quality is a key factor in determining a company's competitiveness in both national and international markets. Therefore, the role of Quality Control (QC) is crucial to ensure that products meet established quality standards. This article aims to discuss personal branding as a CPO Quality Control in the agro-industry, encompassing the definition of the profession, duties and responsibilities, reasons for choosing a profession as a personal brander, required skills, and a vision and mission that support career development. The method used is a literature study, reviewing various books, scientific journals, and other credible sources related to quality control and personal branding. The study results indicate that a CPO Quality Control must possess technical competence in product quality analysis, an understanding of palm oil processing, and the ability to use various laboratory testing methods. Furthermore, soft skills such as accuracy, integrity, communication, and problem-solving skills are essential to support job success. A strong personal branding as a Quality Control can enhance professionalism, credibility, and career development opportunities in the agro-industry. Thus, the CPO Quality Control profession is a strategic career choice for individuals who are oriented towards quality and continuous improvement in the palm oil industry.