Vol. 1 No. 1 (2026): Purnama AGROMATIK

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Published: 2026-09-30

Articles

Personal Branding Sebagai Quality Control Crude Palm Oil (CPO) Pada Agroindustri Kelapa Sawit
Silvia Khairina Departemen Teknologi Industri Pertanian, Fakultas Teknologi Pertanian, Universitas Andalas Indonesia , Novizar Nazir Departemen Teknologi Industri Pertanian, Fakultas Teknologi Pertanian, Universitas Andalas Indonesia , Azizah Lailatur Rahmi Departemen Teknologi Industri Pertanian, Fakultas Teknologi Pertanian, Universitas Andalas Indonesia , Lora Rahmadhani Evalin Departemen Teknologi Industri Pertanian, Fakultas Teknologi Pertanian, Universitas Andalas Indonesia , Zacky Nazrey Albani Departemen Teknologi Industri Pertanian, Fakultas Teknologi Pertanian, Universitas Andalas Indonesia , Rajul Ghufron Helmy Departemen Teknologi Industri Pertanian, Fakultas Teknologi Pertanian, Universitas Andalas Indonesia
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The palm oil industry is a vital agro-industrial sector in the Indonesian economy. Crude Palm Oil (CPO) product quality is a key factor in determining a company's competitiveness in both national and international markets. Therefore, the role of Quality Control (QC) is crucial to ensure that products meet established quality standards. This article aims to discuss personal branding as a CPO Quality Control in the agro-industry, encompassing the definition of the profession, duties and responsibilities, reasons for choosing a profession as a personal brander, required skills, and a vision and mission that support career development. The method used is a literature study, reviewing various books, scientific journals, and other credible sources related to quality control and personal branding. The study results indicate that a CPO Quality Control must possess technical competence in product quality analysis, an understanding of palm oil processing, and the ability to use various laboratory testing methods. Furthermore, soft skills such as accuracy, integrity, communication, and problem-solving skills are essential to support job success. A strong personal branding as a Quality Control can enhance professionalism, credibility, and career development opportunities in the agro-industry. Thus, the CPO Quality Control profession is a strategic career choice for individuals who are oriented towards quality and continuous improvement in the palm oil industry.

Pages: 1-10

Views: 11 Downloads: 4
Pengembangan Kompetensi Dan Personal Branding Quality Control Dalam Mendukung Mutu Produk Agroindustri
Putri Cahyarani Departemen Teknologi Pertanian, Universitas Andalas Indonesia , Vania Antami Lazuardi Departemen Teknologi Pertanian, Universitas Andalas Indonesia , Zasqia Asyura Putri Departemen Teknologi Pertanian, Universitas Andalas Indonesia , Prima Yaumil Fajri Fakultas Teknologi Pertanian, Universitas Jambi Indonesia , Kohei Nakano The United Graduate School of Agricultural Science, Gifu University Japan
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Quality Control (QC) plays a crucial role in the agroindustry by ensuring that products comply with established quality and safety standards. The responsibilities of QC professionals encompass raw material inspection, production process monitoring, product testing, food safety assurance, and continuous quality improvement. This article aims to review the role of Quality Control in the agroindustry and examine competency development strategies through personal branding, soft skill enhancement, professional image building, and networking. The method used in this study was a literature review of scientific references related to quality management, Quality Control, human resource development, and professional development. The review indicates that the effectiveness of Quality Control professionals depends not only on technical competencies but also on communication skills, problem-solving abilities, discipline, adaptability, and professional relationship management. Strong personal branding can enhance professional credibility and visibility, while effective networking can broaden career opportunities, knowledge, and collaboration within the agroindustrial sector. Therefore, the integration of technical and non-technical competencies is essential for developing competent Quality Control professionals and supporting effective quality management in the agroindustry.

Pages: 11-20

Views: 4 Downloads: 5

Vol. 1 No. 1 (2026): Purnama AGROMATIK

Articles

Personal Branding Sebagai Quality Control Crude Palm Oil (CPO) Pada Agroindustri Kelapa Sawit

Pengembangan Kompetensi Dan Personal Branding Quality Control Dalam Mendukung Mutu Produk Agroindustri

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